What US Business Travellers really want
Normally statistics are driven by a set of numbers that answer questions that – well they are not exactly timely. So relevancy of statistics has always been something where sketpicsm is healthy.
Finally here is a report that we can actually look at to mean something. And done by Accenture (the originators of the School Bus approach to Consulting) to boot!
Check this out:
Business Travelers Want to See Prices, View Accommodations and Redeem Miles When Booking Travel Online, Accenture Survey Finds
Business travelers willing to share personal information to get better service, perks
NEW YORK; Sept., 12, 2006 – Business travelers book more trips online than ever before and look for sites where they can easily determine the total price of travel booked, according to a survey released today by Accenture.
More than three-quarters (83 percent) of the nearly 800 U.S. business travelers surveyed said the most important feature an online travel site can provide is the ability to see the total price, including taxes and fees, at the time of purchase.
More than half (58 percent) of respondents said being able to redeem points or miles for travel was an important feature of a travel site, and 56 percent said they want to see pictures of hotel accommodations online, rather than simply read descriptions of them.
“Booking business travel has moved online and sites must provide capabilities beyond rate shopping and managing reservations, which are just the table stakes now,” said Paul Chiu, managing partner, Accenture’s Transportation & Travel Services practice. “While still relatively new, some sites are looking ahead and are deploying the next set of capabilities, including destination itinerary planning, additional customer preference capture and individualized promotions.”
Personal recognition
According to the survey, business travelers are willing to provide additional personal information in order to get better service from their travel suppliers. The survey found many respondents would be willing to provide hotels with personal information in return for better, more customized service. While 77 percent would be willing to share their smoking status, many are “very likely to extremely likely” to share information regarding age (48 percent), marital status (48 percent), number of children (47 percent), favorite foods (53 percent), favorite sports (49 percent) and leisure activities (56 percent).
In return for sharing such information, business travelers surveyed said they would like to receive several traditional perks, including preferred seating or upgrades, discounts and cash back from hotels and airlines. In addition, 63 percent of respondents indicated they would be willing to provide additional personal information in exchange for targeted promotions.
“Travelers are willing to share preference information but expect the airline, lodging company or rental car firm to use that information to improve service,” said Chiu. “Business travelers are also open to receiving promotions relevant to their hobbies, interests and lifestyle. To differentiate themselves from the generic promotion campaigns that typify the industry today, travel suppliers should consider teaming with complimentary vendors like local restaurants and attractions to create promotions targeted at the specific interests of the frequent traveler.”
Other business travel survey findings include:
· Planning ahead. Casting doubt on the perception that business travelers book trips at the last minute, the survey found that almost half (49 percent) book travel more than 14 days in advance.
· Top destinations. Chicago is still the city most business travelers (28 percent) say they plan to visit in the next six months. New York City ranked second, at 22 percent, and Washington, DC, and Los Angeles tied for third place, at 21 percent.
· Hotel preference. During the past two years, an increasing number of business travelers have shifted to mid-range hotels from budget chain brands. The vast majority (81 percent) of respondents said they use mid-range hotels when traveling for business, but prefer budget chain hotels for personal travel.
· Kiosk use. The vast majority of respondents (89 percent) use airport kiosks to check in for flights, while just 7 percent check into a hotel using a kiosk.
Methodology
The web-based survey of 794 U.S. business travelers who traveled more than
Timothy J O'Neil-Dunne
Managing Partner - T2Impact Ltd
Global Travel eBusiness
Tel (US) +1 425 836 4770
Mobile (US) +1 425 785 4457
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